You might have likely heard the adage that will “content is king” on the internet a million times by now. Everybody knows that Google loves fresh content. Of course , that is not entirely the truth: a search engine is not somebody who can “like” or “hate” everything, and no one but a couple of Search engines engineers knows for sure how their own search engine works! Yet, your content is definitely an asset that you can use – like any other asset – strategically.
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What within a world that means? It means using an additional overused business buzzword: a leverage. You will want to leverage your old content material, “freshen it up” a little to be able to attract Google robots to your site. The rewards for doing so can often be abundant!

However , as an already overworked freelancer or a small business owner scraping with regard to time, you can’t dedicate that much of your already heavily taxed attention period to the content creation as you’d like. That’s why you will need to use the existing one creatively.

Google has always been prioritizing the newer, fresher content on his search results pages, but in the last few months, that bias has been even more pronounced. Also, the way search engines score content that never ever changes, and the one that is frequently updated, is different.

If you care in any way about SEO, you will know that getting a little more love from Google can mean a lot for your business, so — it’s time to freshen up!

You can use Google’s taste for fresh content to your advantage by keeping tabs on the current trends in your industry. Is there any major event happening, or is about to take place? Maybe there is a regularly occurring (yearly, biennial etc . ) event which is important for people in your industry, or for your customers? If there is such an event, great: you can now update any relevant old content with the new details plus announcements as they come up.

Ask yourself: exactly what topic is “hot” right now within your industry? Frequently update your content with any keywords – relevant to your business – that are trending at a moment, to satiate Google’s hunger for new content.

Keep an eye on Twitter, Fb, or any other social media outlet where your target costumers hang out: exactly what are they talking about, what pains all of them, what delights them? Either build a new content around the intelligence you have gathered, or update your aged content to reflect the newest happenings that are intriguing your audience right now.

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